Omega- Hero Omega 3- (Spec) Landing Page

The Client: OMEGA-Hero is a brand specialising in alternative medicine and holistic health. They offer a new Omega-3 product clinically proven to be twice as effective as other brands. Their product is new to the market and competing with more established brands.

The Target Audience: Adults aged between 50 and 80 with grown children, and likely to have grandchildren. They were previously fit and healthy and are now experiencing some joint stiffness and pain. Their doctors have recommended taking an Omega-3 supplement. As they have never taken supplements, they are reluctant and somewhat sceptical about the efficacy of Omega-3 products. They are currently searching for the benefits of Omega-3 products online. Their search will lead them to this product page after a retargeting ad for OMEGA-Hero Omega-3 supplements.

Tone: Reassuring, Hopeful, Positive, Down to earth.

The Objective: To encourage the customer to purchase a 1-month supply of OMEGA-Hero Omega 3 supplements for only $15.99. The secondary objective is to get the customer to upgrade to a 6-month supply for only $49.99 and receive an additional 6-month supply for free.

The Tactic: The headline speaks directly of the benefit to the user living life to the fullest as they once did. The body of the message evokes a sense of optimism and the possibility of a better quality of life. It provides reassurance that this product has been proven to be twice as effective as other brands. The information provides insight into what Omega-3 is and why it’s needed, which gives a sense of trust in the brand and product. I added two testimonials as social proof of the efficacy and benefits of this product and highlighted the value for money with two options. Clear calls to action are used throughout, and the graphics reflect the positive outcomes of the product.

Graphic Design by Jessica Koretz